Simon Dixon

12 - 13 February 2020
Crowne Plaza, Stratford Upon Avon

Industry expert

  Simon  Dixon

Simon Dixon

Public Health England, Head of Digital Strategy and Design

Simon Dixon started as Head of Digital Strategy and Design at Public Health England in April 2017. Since starting in PHE, he has built a full, multidisciplinary, design team in the organisation from scratch. He has always worked in the NHS and public health. Mainly focused on introducing design approaches and methods to improve the services organisations offer, make them more empathetic and human centred.
Before joining PHE, he led on elements of national digital and service design projects at NHS England, including NHS Choices, the NHS.UK alpha digital transformation project and the development of the NHS Digital Assessment Questions process. Also, he contributed to national policy for digital health. He started his career as a support assistant in a mental health team before they discovered he could draw pretty pictures and make websites. Since then he has worked his way up from local NHS organisations to national bodies and has always focused on making things better for people; not just digital.

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