Simon Dixon

11 - 12 February 2021
Crowne Plaza, Stratford Upon Avon

Industry expert

  Simon  Dixon

Simon Dixon

Deputy Director of Digital Transformation (interim), NHSX

Simon Dixon started as Head of Design at NHSX in October 2019. Prior to this he led digital strategy and design at Public Health England. While at PHE, he built from scratch and led the design team in the organisation. Before joining PHE, he did national digital strategy work at NHS England, including NHS Choices, the NHS.UK alpha digital transformation project and the development of the NHS Apps Library.

He has always worked in the health system. Mainly focused on introducing design approaches and methods to improve the services organisations offer, making them more empathetic and human centred. He started his career as a support assistant in a mental health team before they discovered he could draw pretty pictures and make websites. Since then he has worked his way up from local NHS organisations to national bodies and has always focused on making things better for people; not just digital.

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